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Online webinar

Build A Modern Firm.

A 90-minute webinar for accountants who want to redesign the firm they built by default. Pricing, clients, advisory, the operating model. Where to start.

Brad Turville
Brad Turville
Modern Firm Practices · Sydney
Date Tue 28 Apr 2026
Time 12:00 PM AEST · 90 min
Format Online · live + replay
Price Free
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What you'll cover

What's in the session.

  1. The firm you built by default. Why most independent firms drift into the same operating model. What it costs in margin, energy, and client quality.
  2. Pricing that actually holds. Moving off hourly without losing your best clients. Packaging, scoping, and the conversation that resets the relationship.
  3. Selling without feeling salesy. A conversation structure that lets prospects choose themselves in or out, without you discounting your way to a yes.
  4. Advisory, actually delivered. What advisory looks like when it's a service line, not a label. Cadence, deliverables, and what clients pay for.
  5. The 90-day first move. One change you can ship inside the next quarter that buys you the room to make the next one.
Who it's for

Who should be in the room.

For / not for

For

Accountants running independent firms doing $500K to $5M in fees. Owners, principals, partners. AU, NZ, North America. You suspect the way you've structured the firm is what's holding it back, and you want a sharper read on what to do about it.

Not for

Not for firms not open to doing things differently, and not for anyone looking for a quick fix without doing the work.

Speakers

Who's running it.

Brad Turville
Host

Brad Turville

Modern Firm Practices · Sydney

Brad works with accountants across Australia and New Zealand. He understands pricing changes, advisory builds, and what's required to build a modern firm.