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Online webinar

Modern Firm Pricing.

A 75-minute webinar for accountants who want to fix pricing properly: the mindsets, the tools, and the conversations that make it hold.

Brad Turville
Brad Turville
Modern Firm Practices
Date Tue 14 Jul 2026
Time 12:00 PM AEST · 75 min
Format Online · live + replay
Price Free
Save your seat · free

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What you'll cover

What's in the session.

  1. Why pricing actually matters. The real cost of getting it wrong, and the mindsets that keep firms pricing the way they always have.
  2. The calculator and the menu of services. A repeatable way to price a job, and a service menu that makes the pricing conversation easier before it starts.
  3. Managing scope stretch. How the job you quoted turns into the job you actually did, and what to do so it stops happening.
  4. The after action review. A simple way to check whether a job was priced right after it's delivered, and what to change next time.
  5. Common pricing mistakes. The patterns that show up across firms doing this wrong, and the fixes that hold once you make them.
  6. Your next steps. What to change first, and live Q&A to work through it against your own firm.
Who it's for

Who should be in the room.

For / not for

For

Partners and accountants of accounting firms delivering client-facing work. You know pricing is costing you margin and you want to position and deliver more advisory work. Get the tools to fix it, not just another reason to feel bad about it.

Not for

Not for firms not open to doing things differently, and not for anyone looking for a quick fix without doing the work.

Speakers

Who's running it.

Brad Turville
Host

Brad Turville

Modern Firm Practices

Brad works with accountants across Australia, New Zealand and globally. He understands pricing changes, advisory builds, and what's required to build a modern firm.

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